Gen Tux
Generation Tux Landing Pages
Prom season can be high-stakes for guys—so we sweetened it with a smartwatch sweeps, FREE graphic tees, and more
Men’s Wearhouse Self-Mailer
Our mailers for Joseph Abboud’s custom suit launch in San Francisco and New York were tested and tailored for the perfect fit (and effect)
Men’s Wearhouse Catalog
We prefer the term “direct response fashion magazine,” but either way, this piece showcased everything grooms & groomsmen need to look their best
Men’s Wearhouse Catalog
e prefer the term “direct response fashion magazine,” but either way, this piece showcased everything grooms & groomsmen need to look their best
Men’s Wearhouse Email Campaign
This nurture track series included 10 responsive emails and five print-on-demand postcards—produced in English and French
Men’s Wearhouse Retail Banner
“Your Dream Wedding Sweepstakes” in a men’s clothing store? Hey, who do you think really makes the decision about what he’s going to wear?
Men’s Wearhouse Direct Mail
When it’s BLACK by Vera Wang, it had better be good—and this direct mail program targeting brides and grooms delivered with style
Generation Tux Landing Pages
Prom season can be high-stakes for guys—so we sweetened it with a smartwatch sweeps, FREE graphic tees, and more
Generation Tux Promposal Cards
Asking a date to prom is a big deal—so we armed high school boys with an unexpected, playful way to make their “promposals”
Generation Tux Bridal Shows
Our wedding gift to grooms everywhere? Promotions designed to make it easier than ever to look your best—with a 100% online shopping experience
Generation Tux Field Marketing
Our outreach to Gen Z boys came with a powerful call-to-action to “Get Your Tux On” while earning cash as a Prom Rep
Generation Tux Bridal Direct Mail
Let’s just say our “Love Nest Sweepstakes” promoted tuxedo rentals by targeting just the right people (hint: It wasn’t grooms)