Jay Melilli July 19, 2016 Direct Mail, Digital, And more, Print, Retail Gen Tux Jay Melilli July 19, 2016 Direct Mail, Digital, And more, Print, Retail Generation Tux Landing PagesProm season can be high-stakes for guys—so we sweetened it with a smartwatch sweeps, FREE graphic tees, and more View fullsize Generation Tux Promposal CardsAsking a date to prom is a big deal—so we armed high school boys with an unexpected, playful way to make their “promposals” View fullsize Generation Tux Bridal ShowsOur wedding gift to grooms everywhere? Promotions designed to make it easier than ever to look your best—with a 100% online shopping experience View fullsize Generation Tux Field MarketingOur outreach to Gen Z boys came with a powerful call-to-action to “Get Your Tux On” while earning cash as a Prom Rep View fullsize Generation Tux Bridal Direct MailLet’s just say our “Love Nest Sweepstakes” promoted tuxedo rentals by targeting just the right people (hint: It wasn’t grooms)